Now that you know who, where and how to find your market, here are some great ways to locate and entice these people to find you.
1. Generate MLM leads with a personal website.
You'll need to check your MLM company's policies about websites. Many companies offer websites. Others allow you to make your own, but others don't. If you can, make your own because you want to differentiate yourself from your competitors. If you're not allowed to make a website directly about your business, make one covering a topic related to your business. For example, if you sell health and wellness products but can't have a self-made business site, start a health wellness blog.
Your website should include information about you and your company, but again in the slant that shows how you can help others get what they need.
2. Use an auto responder to acknowledge your MLM leads.
There is a process or system of working with leads. The first step is getting them to take an interest in what you have (i.e. visiting your website). The next best step is to ask your leads to sign up for your email list. The best way to get their name and email is to offer something for free such as a report. This will build your subscriber list and allow you to communicate with your prospects. Use it to provide valuable information related to your business such as research, updates and sales. Timing is everything. If the timing isn’t right today, it may be next year. Be that person who has stayed in touch.
3. Have a "Tell Me More" option.
Most people who visit your site won't be ready to buy, but a few might be ready to hear your pitch. Include a form different from your email that allows leads to ask for a contact from you about your products or services. Include a link to this form in your emails (#2). Use copywriting techniques that focus on how you can help your prospect benefit from your product/service or business.
4. Write articles to generate MLM leads.
Article writing is free and an effective way to get in front of your market through other people's websites. They key to a good article that another site will run is that it's informative, not an advertorial. If you sell candles, write a Valentine's day post on creating romance with candles or how candles can improve mood. As a network marketer, you have two types of articles and markets to go after. The first is related to your product or service (i.e. candles) and the second is home business wannabees. In the second option, you can write articles about MLM for career and business websites. Just know that most places won't want you to promote your business within in the article. Instead, include a bio that mentions your freebie (#2) and a link to your website.
5. Use Social Media
While tweeting, "Join my team," won't likely produce results, if you're clever, you can use social media to generate leads. For example, if you sell weight loss products, you can have before and after pictures on Pinterest. If you sell make-up, you can have tutorials on YouTube.
6. Ask for referrals.
Just like in other businesses, referrals are cheap and easier to convert to a sale. People who come to you through someone else are already wanting to know about you. Many people you talk to won't be interested in buying, but they might know people who are, so develop a referral program the entice them to send people to you. For example, you can give them a 10% discount on their next purchase for every new customer they send.
Getting the leads is just the first step in the process. Next you need to qualify them to determine if they're a good fit, make your pitch, and follow up. Many network marketers don't like the sales process, but it doesn't have to be hard or scary if you start with leads who've come to you specifically to know about what you offer.
Once you get the hang of generating leads and working them, there's nothing to stop you from becoming a network marketing success.